Custom CRM Singapore
Custom CRM Software Built Around Your Sales Process
Off-the-shelf CRMs make your team adapt to the tool. A custom CRM encodes YOUR stages, your follow-up rules and your definitions of won and lost, then connects straight into quotations, projects and invoicing so sales and delivery share one truth.
Custom enterprise resource planning (ERP) software, built for Singapore SMEs. From $3.5k onwards.
Where Singapore SMEs feel stuck
Most off-the-shelf ERP software is built for someone else's workflow. We design around yours.
Leads arrive everywhere and land nowhere
Website forms, WhatsApp, referrals and walk-ins have no single inbox, so speed-to-lead is luck.
Follow-ups depend on memory
Deals go quiet not because the customer said no, but because nobody circled back.
The pipeline is a feeling
What is likely to close this month is an opinion, not a number with history behind it.
Sales and operations do not hand over cleanly
Won deals are re-explained in chat. Details are lost between the promise and the delivery.
What we build into your ERP
Pick the modules that match how your team actually works. Everything connects to a single source of truth.
Lead Inbox & Attribution
Every channel lands in one inbox with source, campaign and response-time tracking.
Pipeline Boards
Your real stages, stage history, days-in-stage and stalled-deal flags.
Follow-Up Engine
Every promise becomes a dated task, and today's list writes itself.
Quotes & Handover
Quotations issued from the deal, and won deals hand over to projects and invoicing with full context.
WhatsApp Integration
Conversations logged against the contact, and alerts to your phone within a minute of a new lead.
Sales Analytics
Close rates, cycle times, source performance and revenue by person, live.
How we deliver
Map the current flow
We sit with the people doing the work today and document how it really happens, including the workarounds.
Build and ship
A working first version in weeks, wired to your real data, refined with the team using it.
Extend and connect
The module grows into neighbouring workflows or plugs into the rest of your ERP. You own everything we build.
Trusted across Singapore
Brands that trust us
Talk to us about crm & sales pipeline
Tell us about the workflows you want to improve. We'll respond within 24 hours.
Frequently asked questions
What SME teams usually want to know before they commit to a custom ERP or workflow system.