Booking platforms and websites for sports and recreation in Singapore

The work

• MADPICKLERS - Indoor Pickleball Club Platform

  MADPICKLERS is an indoor pickleball club in the north of Singapore, built around a single premium, air-conditioned court that runs around the clock. Beyond court time it positions itself as a community and events brand -

• Genxis Pickleball

  Genxis Pickleball is a Singapore retailer of pickleball gear, set up to serve a fast-growing local sport. It offers paddles, apparel, bags and training balls aimed at beginners and recreational players, alongside curated

• BGA Inclusive Fitness

  BGA Inclusive Fitness (Bridging Gap Advocacy) is a gym and fitness centre in Bishan, Singapore, founded by co-founders John and Jan. It is an inclusive, community-focused gym built around one idea: that fitness should be

What this work usually involves

A sports facility sells time, and unsold time is gone forever. That single fact drives everything about how these businesses should work online.

A court that sits empty at 3pm on a Tuesday cannot be sold later, which means the booking system is not an administrative convenience, it is the revenue engine. It has to be open when people decide to play, which is late at night and on their phone, and it has to handle the awkward realities: a group splitting the cost, a regular weekly slot, a cancellation that should be released back to someone else rather than simply lost.

Gyms and clubs add membership on top of booking, and inclusive facilities add access requirements that have to be handled with care rather than as a checkbox.

Specialist sports retail is a different business attached to the same audience. Someone buying a first paddle wants guidance, not a spec sheet, and the shop that explains the difference gets the sale.

Build the booking properly and the rest follows. Get it wrong and staff spend their day on the phone rearranging slots.

What we build

• Real-time court and facility booking that works at 11pm on a phone
• Recurring bookings for regular players, without a weekly rebooking ritual
• Cancellation and release rules that return unused slots to the pool
• Membership tiers with the access and pricing differences that go with them
• Retail alongside booking, so gear and sessions live in one place
• Accessibility considered properly where the facility is inclusive by design

Common questions