Dental is the most competitive local search category we work in. In most Singapore neighbourhoods a patient searching for a treatment gets a dense page of clinics, and the differences that decide the click are small and mostly technical.
4 shipped projects on this page. Every one names the client and links to a live system.
Alliance Dental Surgery is a Singapore dental practice positioned as an affordable, trusted family dentist, with two clinics in Ubi and Tampines. It offers general and family dental care alongside a broad range of treatm
Smile Specialists is a dental clinic located at Forum The Shopping Mall on Orchard Road in Singapore, offering a full range of general and specialist dentistry - from check-ups and preventive care to implants, crowns and
People's Dental Surgery is a dental clinic in central Singapore, located at #02-15 Fortune Centre on Middle Road. It offers a full range of general, restorative, and cosmetic dental treatments for patients of all ages, f
Smile Bright Dental Surgery is a Singapore dental clinic offering general and family dentistry, from routine check-ups and cleaning to fillings, crowns, root canal treatment, implants and orthodontics. The clinic positio
Dental is the most competitive local search category we work in. In most Singapore neighbourhoods a patient searching for a treatment gets a dense page of clinics, and the differences that decide the click are small and mostly technical.
Speed is the first. Dental searches skew heavily to mobile and often to mobile data, and a clinic site that takes several seconds loses patients who never see the content.
Structure is the second. Patients search by treatment name, sometimes the clinical term and sometimes the everyday one, usually with a location attached. A site organised the way a practice thinks about itself, with everything under one services page, cannot compete with one that has a real page per treatment written in the language patients use.
Third is the booking path. Every additional field costs completions, and a patient standing in an MRT station will abandon a form that asks for details the clinic could collect on arrival.
Everything touching regulated territory stays adjustable, because a dental site that has to be stripped back later was built wrong.
Overwhelmingly by treatment plus place, on a phone, in the moment. That is why a page per treatment and genuine per-location pages outperform a single services page, however well written it is.
Both, and in that order of prominence reversed. Lead with the everyday term because that is what patients type, and include the clinical term so the page is precise and reaches people who search that way.
As short as the clinic can tolerate. Anything that can be collected when the patient arrives should be collected then. Each extra field measurably reduces completed bookings.