Yenom Specialty Labels

Yenom Pte Ltd is a Singapore-based manufacturer and supplier of pressure-sensitive adhesive labelstock, established in 1995. The company specialises in emulsion acrylic adhesive technologies (alongside hotmelt rubber and UV hotmelt acrylic adhesives), runs a German-made coating line, and supplies labelstock for industries including wine and spirits, garments, RFID, logistics, transport and food. Its range spans wine and liquor labels, garment labels, removable labels, transfer adhesive for RFID inlay lamination, BPA-free direct thermal labelstock, and FSC-certified sustainable options, with a strong presence across the Asia Pacific region.

A specialty labelstock manufacturer selling into B2B markets needs a website that does more than describe the company. It has to make a technical product range legible to professional buyers, group materials by the application a buyer is actually shopping for, demonstrate credibility through standards and sustainability credentials, and give those buyers a low-friction path to enquire or order. Without this, capability and material specifics stay locked in sales conversations, and prospects who are ready to act have nowhere to convert.

We built Yenom a website organised around how buyers shop for labelstock. Applications (Wine & Liquor, Garment Labels, Removable Labels, RFID Inlay Lamination, and more) are presented as entry points so a visitor can navigate by their use case rather than by product code. A Label Academy section carries educational articles on topics such as FSC sustainability and BPA-free direct thermal labelstock, positioning Yenom as a knowledgeable supplier rather than a catalogue. An online shop and customer login support ordering and account access, while a structured contact form with an enquiry-type selector and full contact details (phone, email, WhatsApp, address) gives buyers several ways to reach the sales team. The site is responsive so field buyers can access it on any device, and includes promotions and a newsletter signup to keep customers engaged.

What other businesses can take from this:

• Organise a technical product range by the application a buyer is shopping for, not by internal product taxonomy - it shortens the path from interest to enquiry.
• Use an education section to demonstrate expertise; content like sustainability and material-safety articles builds trust with professional buyers.
• Lead with verifiable credentials (year established, manufacturing capability, FSC and BPA-free standards) rather than vague superlatives.
• Offer multiple low-friction contact paths - a structured form, WhatsApp, phone and email - so buyers convert through whichever channel suits them.
• Pair a browsable catalogue with an online shop and customer login so the same site serves both first-time prospects and returning account holders.