Stone For Gold Corporate Experience Hub

Stone For Gold is a Singapore boutique specialising in premium bespoke leather corporate gifts and hands-on leather-crafting workshops, based at Mandarin Gallery on Orchard Road. The business creates custom-monogrammed and hot-stamped leather goods - passport holders, card holders, keychains and lanyards - for companies marking events, milestones and team occasions, and runs leather-crafting sessions for corporate team-building.

The corporate side of the business needed its own clear front door. The brand's offering was split between two very different audiences - companies looking to order branded leather gifts, and companies looking to book a workshop experience - and a single general website blurred the two. Corporate buyers arriving from search or referrals had no focused page that spoke to their needs, explained the personalisation options, walked them through how an order works, and gave them a simple way to enquire. The result was a weaker first impression for exactly the high-value corporate enquiries the business most wanted to win.

We designed and built a dedicated corporate experience hub for Stone For Gold - a fast, mobile-friendly marketing site focused entirely on the corporate audience. It presents the two core offerings (bespoke corporate gifts and leather-crafting workshops) on clearly separated tracks, explains the personalisation options such as monogramming and hot stamping, lays out a simple step-by-step process from enquiry to delivery, and answers common corporate-buyer questions. Every section drives toward a single corporate enquiry form, so an interested company can reach out in a couple of clicks. The hub lives on its own corporate web address, kept distinct from the brand's main shopfront, and is structured for search visibility so the right buyers can find it.

What other businesses can take from this:

• When you sell to two different audiences, give each one its own focused page or site - mixing them on one page weakens the message for both.
• A corporate or B2B landing page should guide the visitor through a considered decision (what you offer, how personalisation works, what the process is, how to enquire), not push them toward an instant checkout.
• Keep your high-touch corporate hub separate from your everyday ecommerce store, so each can speak in the right tone to the right buyer.
• Make the enquiry the destination of the whole page - every section should lead naturally to one simple way to get in touch.
• A focused, search-friendly landing page is often the highest-leverage first build for a business that wins work through enquiries rather than online sales - it does not need a complex back-end to be effective.