Pacific Medihub Singapore - B2B Healthcare Supplies Platform
Pacific Medihub Singapore (pm.sg) is a B2B distributor of dental and medical supplies, selling to clinics and healthcare practices rather than to consumers. Like most wholesale healthcare suppliers, it serves a range of account types - small clinics through larger practices - each of which can be on different commercial terms.
A B2B medical-supplies distributor runs into operational problems that ordinary online stores are not built for. Pricing is rarely one-size-fits-all: different customers sit on different price levels, and some have negotiated contract rates on specific products, so quoting an order can mean cross-referencing spreadsheets and re-keying figures by hand. That manual quoting is slow and error-prone, and it ties up sales staff in admin instead of selling.
On top of that, wholesale buyers tend to order only what they need for the moment, which keeps order values low, and with no built-in reason to stay loyal, accounts shop around on price from one order to the next. The business needed a way to standardise ordering and pricing, encourage larger and more frequent orders, and give customers a reason to keep coming back - without losing the per-customer pricing flexibility that B2B healthcare requires.
How we helped
We built a B2B ordering platform that handles the pricing complexity automatically. Every product carries a built-in price ladder across five membership levels (non-member, Bronze, Silver, Gold, Platinum), and each customer account is set to its level, so the right price is shown without any manual lookup. On top of that, staff can set a custom contract price for a specific customer on a specific product; that special price overrides the standard tier price for that account only, and every change is recorded in an audit trail (previous price, new price, and who made the change) for clean record-keeping.
To lift order sizes and retention, we added two more systems. Cart-threshold promotions let staff create promo items that a customer can unlock once their order passes a set minimum value, with the promo items deliberately excluded from that minimum so the threshold can't be gamed. A loyalty-points system rewards spending with points that can be redeemed for Bronze, Silver, and Gold vouchers, with points expiring after twelve months to keep accounts active. Everything is managed from an admin back-end - products and prices, custom pricing, promotions, points and vouchers, orders, inventory, and staff accounts with role-based access (admin, manager, sales, logistics).
What other businesses can take from this:
- If you sell to businesses, build per-customer pricing in from the start - store a price per tier on each product and let accounts inherit the right one automatically, instead of quoting by hand.
- Allow contract-level overrides for individual customers, and log every price change so there's always a clear record of who changed what and when.
- Use order-value thresholds to encourage bigger baskets - and design the rule so the reward can't be gamed (e.g. exclude the free item from the amount that unlocks it).
- A points-and-vouchers loyalty scheme with an expiry date gives repeat buyers a reason to come back and keeps accounts active rather than dormant.
- Put all of it behind one admin back-end with role-based access, so day-to-day staff can run pricing, promotions, and orders without needing a developer.
